Results-driven copywriting

Possibly. I've worked across many markets. But don't worry if I'm new to yours—an outsider's perspective can be invaluable. Business insiders often suffer from the "curse of knowledge" and struggle to get inside their customers' heads. Hiring an external copywriter who can offer new perspectives and insights solves this problem. It allows me to talk to your customers on their level. Which is how you make sales.

Except for full funnels or multi-item packages, projects are delivered within 7 business days. In reality, I complete most projects sooner than that. If, for any reason, I can't deliver what you want in that timeframe, I'll discuss it with you at the initial briefing stage so we can decide on a suitable timeline. One thing I won't do is agree a delivery date then leave you hanging on deadline day. It's not my style.

Google Docs. This makes it easy for everyone involved to access the copy and allows for a smooth feedback and revisions process.

Nope. I will quote you a single fee at the start of your project, and that's what you'll pay. Note: All prices quoted on this website are starting prices. Exact pricing depends on project specifics (e.g. a 10 email sequence will cost more than a 5 email sequence, etc.). Get in touch to discuss your requirements.

Yes. I won't charge you extra for revisions. But please don't see that as a bonus. Revisions slow projects down and should be kept to a minimum. The best way to avoid them is to start with a clear, detailed brief—so we're all on the same page of a well-thought-out plan before the work begins. (Note: If any revisions fall outside the scope of the original brief, I may charge an additional fee to avoid "scope creep".)

I offer document design (e.g. a branded lead magnet or eBook PDF, etc.) as an additional service. (Many clients find this convenient as it saves them hiring a designer separately, making things quicker and cheaper for them.)

I worked in brand and publications design for a decade before becoming a copywriter, so I do this to a top-tier professional standard—it's not a half-assed add-on. (Heck, if the finished product wasn't a digital file, I'd even gift-wrap it for you.)

1. Yes. In no particular order, I can:
2. → Manage your email list
3. → Handle your Facebook ads
4. → Design your offer(s) and/or sales funnel(s)
5. → Advise on brand voice, positioning, and marketing strategy
6. → Review and edit your existing documents or copy

Book a call to discuss what you'd like help with.

I sometimes use AI to help with research. I never use it for writing. Good marketing and copywriting is about standing out and connecting with people through strong ideas and tight, crisp writing. AI creates generic copy that is the antithesis of that.

Clients consistently tell me I'm highly creative. But I'm not just about wordplay and clever puns. I'm about understanding your ideal customer, finding compelling ideas that resonate with them, and communicating these ideas with sophisticated (though often deceptively simple) persuasion techniques. I focus on research and thinking, not just writing.

My background is in branding, brand voice, and creative advertising. And I'm well-versed in the dark arts of direct response techniques. It's super-rare to find someone who understands and can do both these things. Many copywriters can do style. Some can do substance. Few can do both. I'm one of those rare few.

I'm hyper-reliable, easy to work with, and communicate proactively (unlike 98% of freelancers). I'm better value than an agency. And, because I want you to win, I'll give your projects the same care and attention that I give my own. Plus, I might even send you a bottle of whisky at Christmas to celebrate our mutual success (unless you don't like whisky—in which case I'll probably send you something else.)

Sure. I believe, however, that if something is valuable, you shouldn’t leave it lying around on display. Plus samples are only useful if they're relevant (it's no use me showing you email examples if you want creative ads, or vice-versa). So I don't keep my portfolio live on this site. If you want to see some samples before we work together, you can request a tailored selection here. Otherwise, book a call and we can get straight to work.

Of course. Just complete this form to let me know what type of copy you're looking for. I'll review it and get back to you. (Note, we'll still need a call to go over some details before we start working together.)